Concept
The second edition of You Won't Believe It's Trash 2023 - Trash to Couture shifts its focus to fashion, kicking off with a competition to find Singapore’s budding designers game to transform trash into fashion ahead of a roving exhibition and recycling drive across all Lendlease malls.
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Fashion Contest
Fashion Contest
Y.W.B.I.T – Trash to Couture kickstarts with a fashion contest that encouraged aspiring couturiers to submit their design ideas for couture pieces from 20 February to 20 March 2023. The submitted designs must contain at least 80% different forms of materials that are diverted from landfill, such as plastics, old outfits or carton boxes.
The contest was open to public and publicised on various Art and Design schools (MDIS, TaF.tc, Raffles Education, LASALLE, Temasek Polytechnic) in Singapore. By 20 March 2023, a total of 108 submissions by aspiring couturiers were received. Besides having the chance to win attractive prizes worth up to $22,500, the finalists were invited to showcase their creations at 313@somerset Fashion Runway on 11 May 2023, together with five specially designed creations by Thai designer, Apichet ‘Madaew’ Atilattana.
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Our Judges
Our Judges
Renowned personalities in the fashion industries were invited to form the judging team for the fashion contest. One of the judges invited was Apichet Madaew Atilattana – (known as Madaew) a Thai designer who is well known for using upcycled materials including fishing nets, cable ties and roofing canvasses to create fashion pieces.
Madaew first became an Internet sensation at age 16, from designing and modeling dresses made from the most unusual materials like mosquito netting, clothes hangers, cooking utensils, bicycle tyres and even various forms of plant life. Madaew has also appeared as a guest judge on Asia’s Next Top Model, Cycle 4.
Madaew had contributed five specially design creations for the purpose of this campaign, and her creations were displayed together with the top 10 finalists from the fashion contest.
Other judges such as Jasmine Tuan (co-founder of Cloop), Alfie Leong (President's Design Award Singapore, Designer of the Year), Terence Lee (Editor-in-chief, NÜYOU) and Elizabeth Rachel Lee (Editor-in-chief, Her World) who are well recognised in the fashion industries also formed the judging panel for the night.
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Fashion Runway at 313@somerset
Fashion Runway at 313@somerset
About the Top 3 Winners
Grand Prize - Jamela Law Hoi Shan
Design Inspiration: The dress’s three-dimensional swirl-like forms drew inspiration from the Infinity symbol. Humans erroneously assumed that Earth could sustain our lifestyles forever. However, the resources on Earth are ironically limited and that is why the Infinity symbol on the dress is disrupted and contorted, serving as a forewarning to raise awareness of natural systems falling out of equilibrium. The spikes convey the harsh reality of nature while the sinuous curves reflect the Circle of Life as all of us are part of something bigger. Materials used include collected cartons, recycled Thermoplastic Polyurethane (TPU) 3D print material, and the ends of roll fabric and trims.
First runner-up – Gini Ika Jayanti
Design Inspiration: Inspired by Rihanna’s sensational “Omelette Dress” at the Met Gala in 2015, this dress aims to recreate a similar silhouette. Multiple used coffee capsules were lined up in layers, which have been cleaned and flattened to form a “V” shape. The goal is to design an eye-catching cape by using different coloured coffee capsules in gold, red, purple, brown, and green. Plastic flowers are also placed on the side of the dress.
Second runner-up – Andrea Angelique Karundeng
Design Inspiration: Drawing inspiration from organic shapes and textures found in nature, this piece focuses on sculptural and deconstructed details. To create an otherworldly design, both cardboard boxes and coffee jute sacks were used. They were sourced from local householders and coffee importers. With the key concept on ‘Organic’, both materials are plant-based, which naturally decompose. This reflects a dress with a sustainable life cycle from its creation to the afteruse.
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Collection Drive & Exhibition
Collection Drive & Exhibition
Following the Fashion Runway, the finalists creations joined Madaew’s pieces as showcases at the roving exhibition on fashion sustainability across 313@somerset, Jem, Parkway Parade and Paya Lebar Quarter from 12 May to 2 July 2023.
At the roving exhibition, Lendlease Plus members were encouraged to donate unwanted textiles i.e. clothing, bed linens and curtains in clean and dry condition (new/old) in exchange for Lendlease Plus$. For every kilogram of qualifying textiles deposited, Lendlease Plus member was rewarded with 2,000 Plus$.
Lendlease partnered with clothes swap organisation, Cloop, to collect the donated textiles in collection bins. The textiles collected were sorted for reuse in over 500 distinct categories to ensure circularity. Textiles that were streamed into the marketplace undergo further recycling via strategic direct and indirect partnerships with distributors, agents and individuals. Remaining textiles were either processed or sold to consumers through various means and those that were characterised as damaged were processed for fibre reclamation into other household products such as blankets and wiping cloths.
- Results & Media Coverage
- Fashion Contest
- Our Judges
- Fashion Runway at 313@somerset
- Collection Drive & Exhibition
- Results & Media Coverage
Fashion Contest
Y.W.B.I.T – Trash to Couture kickstarts with a fashion contest that encouraged aspiring couturiers to submit their design ideas for couture pieces from 20 February to 20 March 2023. The submitted designs must contain at least 80% different forms of materials that are diverted from landfill, such as plastics, old outfits or carton boxes.
The contest was open to public and publicised on various Art and Design schools (MDIS, TaF.tc, Raffles Education, LASALLE, Temasek Polytechnic) in Singapore. By 20 March 2023, a total of 108 submissions by aspiring couturiers were received. Besides having the chance to win attractive prizes worth up to $22,500, the finalists were invited to showcase their creations at 313@somerset Fashion Runway on 11 May 2023, together with five specially designed creations by Thai designer, Apichet ‘Madaew’ Atilattana.
Our Judges
Renowned personalities in the fashion industries were invited to form the judging team for the fashion contest. One of the judges invited was Apichet Madaew Atilattana – (known as Madaew) a Thai designer who is well known for using upcycled materials including fishing nets, cable ties and roofing canvasses to create fashion pieces.
Madaew first became an Internet sensation at age 16, from designing and modeling dresses made from the most unusual materials like mosquito netting, clothes hangers, cooking utensils, bicycle tyres and even various forms of plant life. Madaew has also appeared as a guest judge on Asia’s Next Top Model, Cycle 4.
Madaew had contributed five specially design creations for the purpose of this campaign, and her creations were displayed together with the top 10 finalists from the fashion contest.
Other judges such as Jasmine Tuan (co-founder of Cloop), Alfie Leong (President's Design Award Singapore, Designer of the Year), Terence Lee (Editor-in-chief, NÜYOU) and Elizabeth Rachel Lee (Editor-in-chief, Her World) who are well recognised in the fashion industries also formed the judging panel for the night.
Fashion Runway at 313@somerset
About the Top 3 Winners
Grand Prize - Jamela Law Hoi Shan
Design Inspiration: The dress’s three-dimensional swirl-like forms drew inspiration from the Infinity symbol. Humans erroneously assumed that Earth could sustain our lifestyles forever. However, the resources on Earth are ironically limited and that is why the Infinity symbol on the dress is disrupted and contorted, serving as a forewarning to raise awareness of natural systems falling out of equilibrium. The spikes convey the harsh reality of nature while the sinuous curves reflect the Circle of Life as all of us are part of something bigger. Materials used include collected cartons, recycled Thermoplastic Polyurethane (TPU) 3D print material, and the ends of roll fabric and trims.
First runner-up – Gini Ika Jayanti
Design Inspiration: Inspired by Rihanna’s sensational “Omelette Dress” at the Met Gala in 2015, this dress aims to recreate a similar silhouette. Multiple used coffee capsules were lined up in layers, which have been cleaned and flattened to form a “V” shape. The goal is to design an eye-catching cape by using different coloured coffee capsules in gold, red, purple, brown, and green. Plastic flowers are also placed on the side of the dress.
Second runner-up – Andrea Angelique Karundeng
Design Inspiration: Drawing inspiration from organic shapes and textures found in nature, this piece focuses on sculptural and deconstructed details. To create an otherworldly design, both cardboard boxes and coffee jute sacks were used. They were sourced from local householders and coffee importers. With the key concept on ‘Organic’, both materials are plant-based, which naturally decompose. This reflects a dress with a sustainable life cycle from its creation to the afteruse.
Collection Drive & Exhibition
Following the Fashion Runway, the finalists creations joined Madaew’s pieces as showcases at the roving exhibition on fashion sustainability across 313@somerset, Jem, Parkway Parade and Paya Lebar Quarter from 12 May to 2 July 2023.
At the roving exhibition, Lendlease Plus members were encouraged to donate unwanted textiles i.e. clothing, bed linens and curtains in clean and dry condition (new/old) in exchange for Lendlease Plus$. For every kilogram of qualifying textiles deposited, Lendlease Plus member was rewarded with 2,000 Plus$.
Lendlease partnered with clothes swap organisation, Cloop, to collect the donated textiles in collection bins. The textiles collected were sorted for reuse in over 500 distinct categories to ensure circularity. Textiles that were streamed into the marketplace undergo further recycling via strategic direct and indirect partnerships with distributors, agents and individuals. Remaining textiles were either processed or sold to consumers through various means and those that were characterised as damaged were processed for fibre reclamation into other household products such as blankets and wiping cloths.